Artful Advice

What is GSM in paper and printing?

A quick Papier guide to paper weight.

What is GSM in paper and printing?

When it comes to paper ‘GSM’ (Grams per Square Meter), just think ‘weight’. The higher it is the heavier it will be, and this reflects the feel, quality and durability of the paper itself. At Papier, we’re passionate about quality, whether it’s a journal, notecard or a luxurious photo book. All our designs are produced using time-honoured printing techniques, and some of our stationery offers a choice of GSM and finishes too.

This guide is our whistle-stop tour of what to consider when it comes to paper GSM. You can also find handy little comparisons with some of our stationery and wedding products too, helping you find the right GSM for you.

Paper makes an impression, so give it some weight

If your paper is destined for the hands of others, choosing the right GSM has even more meaning. Weddings are a great example of showing how much you value the loved ones in your life. No one wants to hold an invitation that wilts in their hand, or read a menu that has to rest on a table. As the wedding experts, our stationery encompasses luxury. Every detail is printed using warm-white Mohawk paper (354gsm), with the choice of ultra-white (650gsm) for invitations. Choose the size to suit your day and treat your guests to an extra special experience.

Turn writing into a joy

A weightier page will always deliver a smoother note taking experience. The inside pages of our notebooks and journals use 100gsm paper, which is a good balance for comfortably scribbling thoughts whilst not making the book too heavy. Our notecard sets however, are a more premium writing experience. Choose between our single (354gsm) and double (650gsm) thickness paper, and send thoughtful messages that are a delight to write and receive.

Where will your paper piece live?

When weighing up your GSM, it’s useful to think about the purpose of the paper. Where is it going? How much contact will it come into? Will it even spend some time outdoors? Thank you cards, for example, need to be free standing, so you’ll want a high enough GSM to ensure it’s sturdy. Our cards are printed at 350gsm, so not only do they stand with ease they look great for longer too.

Wedding

Our Papier promise

Paper’s our thing, so the quality of our pages mean a lot to us. Whether it’s a planner, journal or notebook, we only print our designs using the most premium paper – which is why a Papier gift is always so magical. We like to give you the luxury of choice too, from the different GSM sizes to sleek paper finishes that add a little extra. So why wait? Find yourself a new set of pages now.

If you’d like to hear more about our paper quality, you can read all about it here. You’ll also find useful GSM information on each of our product pages.


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